Why Influencers Matter for Grassroots Advocacy

David Bell
2 days ago
18 min read

Influencers are key to shifting public perception of cultivated meat in the UK. They create trust-based connections with audiences, making this new food option feel approachable and ordinary. With 70–80% of consumers trusting influencer recommendations, they can address scepticism, normalise the product, and highlight its benefits like reducing emissions and land use.

The challenge? Many Brits see cultivated meat as unnatural or a threat to food traditions like Sunday roasts. Influencers can counter this by showing it in familiar settings, answering safety concerns, and connecting it to values like animal welfare and climate goals.

Key takeaways:

Barriers: Price, cultural attachment to conventional meat, and scepticism about safety.
Influencer impact: Personal stories, relatable content, and live Q&As help build trust.
Strategy: Collaborate with micro-influencers, use real-life demonstrations, and focus on grassroots engagement.

The Challenges of Cultivated Meat Advocacy

Before influencers can reshape public opinion, advocates must tackle the deeply rooted challenges tied to how cultivated meat is perceived. The hurdles here are less about technology and more about how people view food, trust, and the overwhelming flow of information they face daily.

Psychological and Cultural Barriers

One of the biggest challenges is what researchers call the "yuck factor" - that gut reaction where meat grown in a bioreactor feels unnatural or synthetic [2][3]. In the UK, many consumers dismiss "lab-grown" or "cell-based" meat as overly processed or lacking authenticity [3][7].

This scepticism is amplified by the strong connection many Britons have to their culinary traditions. For a lot of people - especially in rural areas - "real meat" is tied to images of grass-fed cattle, free-range chickens, and visits to the local butcher. Since cultivated meat doesn’t come from a living animal, it raises questions about its authenticity and its impact on traditional farming practices [2][6].

Media coverage and some farming groups often portray cultivated meat as a high-tech, urban concept, disconnected from the countryside. This narrative creates a divide: younger, urban, and environmentally conscious individuals may focus on its ethical and environmental benefits, while older generations and those with ties to traditional farming might see it as a cultural loss rather than a step forward [2][5].

Safety concerns also add to the scepticism. Even though cultivated meat is produced under strict controls that minimise contamination, many people worry about its long-term health effects [2][3][7]. These reassurances often fail to reach sceptical audiences, especially when sensationalist media coverage dominates the conversation.

Practical issues like price and availability further complicate matters. Right now, cultivated meat is expensive to produce, with high costs for bioreactors and growth media [2][3][4]. This makes it a luxury item rather than an everyday choice for most shoppers. Even when people are open to trying it, negative first impressions - like an odd taste or texture - can reinforce hesitation [3][8].

Then there’s the moral uncertainty. Some consumers aren’t convinced that cultivated meat truly addresses animal welfare or environmental concerns, opting for a "wait and see" approach. Others worry about its impact on farming livelihoods or the extent of technological intervention in food production [2][7]. These concerns often tap into broader questions about personal values and the kind of food system people want to support.

Information Overload and Advocacy Competition

Even with clear messaging, advocates face an uphill battle in cutting through the noise. UK consumers are bombarded with competing narratives about food and climate issues [2][6]. Cultivated meat isn’t just competing with traditional meat marketing; it’s also up against well-funded campaigns from environmental and food organisations [2][4].

Because cultivated meat remains largely theoretical for most people - few have seen or tasted it - discussions about "cells" and "bioreactors" often fail to connect emotionally. In contrast, vivid stories about natural disasters or animal welfare tend to leave a stronger impression [2][7]. The industry itself is crowded, with 259 companies worldwide vying for attention, regulatory approval, and consumer interest [1]. This fragmentation makes it harder for any single message to stand out.

Traditional outreach methods like leaflets, infographics, or technical explanations often miss the mark. While these might reassure those already on board, they rarely sway sceptics. Research shows that values, trust, and social identity often matter more than facts when it comes to food choices [2][7].

Media stunts or short-lived press releases can create temporary buzz, but the narrative is often quickly overtaken by opposition or sensationalist headlines [6][9]. Early coverage of niche products like cultivated foie gras or wagyu tends to reinforce the idea that cultivated meat is a luxury item rather than a practical, everyday option [2][3][6].

UK media coverage swings wildly between extremes - either hyping cultivated meat as a climate-saving miracle or condemning it as "Frankenfood" and a threat to traditional farming. This polarisation can leave people more confused than informed [2][6]. Messages from farming unions and agricultural lobbyists often highlight risks to rural livelihoods and question environmental claims, further fuelling scepticism among older and rural audiences [2][6]. Additionally, cultivated meat is increasingly caught up in broader debates about food, technology, and climate policy, making it seem politically divisive before many have even tried it [6][9].

This crowded and often polarised information environment makes it difficult for balanced, science-based communication to gain traction. Investment and regulatory delays haven’t helped either. Funding for cultivated meat has slowed in 2024–2025, falling below the surge seen in 2020–2023 [3][4]. Slow regulatory approvals, particularly in the EU, have undermined confidence among both investors and consumers, leaving questions about safety and approval standards unresolved [2][4].

Platforms like The Cultivarian Society can help bridge these gaps. By offering clear, relatable explanations about the science and regulations behind cultivated meat, and addressing concerns about safety and authenticity in ways that resonate with UK audiences, they can become trusted sources of information [5][7]. Through interviews with scientists, ethicists, farmers, and chefs, as well as case studies from early adopters, these platforms can help shift the narrative - from seeing cultivated meat as "weird lab food" to recognising its potential as a practical solution for a kinder, more sustainable food system [2][5]. By collaborating with influencers and grassroots advocates, they can turn complex issues into relatable stories that cut through the noise and engage a broader audience. These challenges highlight the need for trusted voices - something we’ll explore further in the next section on influencer strategies.

How Influencers Shape Public Perception

Influencers play a key role in breaking down scepticism and cultural resistance when it comes to promoting cultivated meat. By acting as trusted voices, they help make this new food option feel familiar and approachable, steering it away from the perception of being a science experiment. Unlike traditional advertising or institutional campaigns, influencers leverage the bonds they've built with their audiences to reshape food choices. Studies show that 70–80% of consumers trust influencer recommendations more than traditional adverts, especially when it comes to lifestyle and food-related decisions.

What makes influencers so effective is their ability to take complex ideas - like bioreactors, cell culture, or climate benefits - and turn them into relatable, everyday stories. For instance, they might showcase cultivated meat being cooked in a homey kitchen, served at a dinner party, or packed into a school lunchbox. These familiar scenes help audiences see cultivated meat as just another ingredient, rather than something unfamiliar or intimidating.

Influencers also customise their messaging to suit different audiences. A climate activist might focus on the environmental benefits, while a foodie highlights the taste and creative possibilities. An animal welfare advocate could emphasise the ethical advantages - real meat without the need for slaughter - while a budget-conscious influencer discusses the potential for affordability and convenience. This adaptability ensures the message connects with people’s individual values and concerns, rather than feeling like a one-size-fits-all pitch.

When it comes to new or controversial technologies, influencers often hold more credibility than brands or institutions. Many people trust creators, peers, and independent experts over governments or corporations, especially on topics that touch on cultural sensitivities or moral questions. This trust is critical for cultivated meat, which faces doubts not only about its science but also about its place in British food traditions and its impact on farming. By providing relatable, trusted narratives, influencers pave the way for shifting public attitudes.

Social norms - those unspoken rules about what’s acceptable or desirable - are powerful drivers of behaviour. People are far more likely to try something new if they believe others in their circle are already doing it. Influencers act as early adopters, signalling that cultivated meat is not only safe but also socially desirable. For example, when a creator shares a meal featuring cultivated meat, posts a casual "what I eat in a day" video, or starts a challenge encouraging followers to replace one meal a week, they create social proof - visible evidence that this choice is becoming mainstream.

Research in behavioural science shows that descriptive norms, like "people like you are doing this", can boost sustainable behaviours by 10–15 percentage points compared to simply providing information. Influencers naturally provide these cues in their content. Whether it’s a BBQ, a festive dinner, or a casual lunch, showing cultivated meat in familiar settings sends a clear message: this isn’t fringe behaviour; it’s becoming an everyday choice.

By presenting cultivated meat in ordinary contexts, influencers help dispel the idea that it’s "weird lab food." Instead, they frame it as a natural evolution in food technology - akin to innovations like pasteurisation or refrigeration - rather than something that disrupts traditions. For example, showing cultivated meat as part of a Sunday roast keeps the meal culturally familiar while introducing a modern twist.

Group tastings and social events, like dinner parties, amplify this effect. Seeing multiple people enjoy cultivated meat together reinforces the idea that it’s socially accepted and even aspirational. Challenges, such as "try cultivated meat for a week" or "sustainable swap challenge", encourage followers to share their own experiences, creating a ripple effect that makes participation visible and rewarding.

Influencers can also connect cultivated meat to values deeply rooted in British identity, such as fairness, animal welfare, and countryside stewardship. Instead of presenting it as a threat to traditional food culture, they can frame it as a way to preserve cherished dishes while reducing harm - like "keeping the Sunday roast, but changing how the meat is made." This approach broadens its appeal and reduces defensiveness, especially among those who might feel their heritage or identity is at stake.

Building Trust and Credibility

Trust is the cornerstone of influencer impact, and it’s built on transparency, relatability, and shared values. Unlike corporate spokespeople, influencers can share their personal experiences, including their initial doubts, questions about safety, and what ultimately changed their minds. This mirrors the audience’s own thought processes and feels more genuine. For instance, when a creator discusses their visit to a pilot facility, interviews with scientists, or tastings that exceeded their expectations, they model the kind of critical engagement that builds confidence.

Visual demonstrations are especially powerful in reducing fears. Watching someone cook with cultivated meat, taste it, and react positively allows audiences to see firsthand that it looks, smells, and behaves like conventional meat. This kind of content is far more persuasive than a technical explainer or glossy advert. Influencers can also collaborate with experts - nutritionists, food scientists, or environmental researchers - to create content that answers followers’ questions and references credible evidence about safety, regulation, and climate impact. This blend of personal experience and expert validation strengthens trust.

Credibility often matters more than technical details. That’s why partnerships with mission-driven platforms like The Cultivarian Society are so impactful. These platforms provide evidence-based insights tailored for UK audiences, offering in-depth analysis of the ethical, environmental, and societal aspects of cultivated meat. Influencers can use this information to create accessible videos, carousels, or explainers, ensuring their content is both relatable and grounded in research.

Transparency about sponsorships is also crucial. UK regulations require influencers to clearly disclose paid partnerships, and this honesty often increases trust rather than diminishing it - especially in areas like ethics and sustainability. Audiences understand that creators need to earn a living, but they expect openness about commercial relationships and evidence that the influencer genuinely supports the product or cause.

Influencers are also well-positioned to counter misinformation about cultivated meat’s safety, "unnaturalness", or production methods. By explaining the process in simple, relatable language - like "it’s based on well-established cell culture methods assessed by regulators like the FSA and EFSA" - and linking to credible sources, they can address concerns without sounding dismissive. Normalising scepticism and answering questions directly shows integrity and respect for the audience’s intelligence.

Smaller influencers, particularly those with 5,000–50,000 followers, are often better suited for these nuanced discussions. These micro-influencers tend to have tighter communities, higher engagement rates (up to 60% more than larger accounts), and stronger trust with their audiences. For cultivated meat advocacy, targeting creators in niches like food, sustainability, animal welfare, health, or parenting makes sense. Their audiences are already interested in topics like diet and ethics, making them natural allies for the movement.

Ultimately, influencers help reframe cultivated meat as a practical solution to everyday dilemmas - enjoying meat while caring about the environment, animal welfare, or health. By weaving it into normal life, sharing honest experiences, and backing their claims with credible information, they can shift public perception from scepticism to curiosity, and eventually to acceptance. This transformation is essential for cultivated meat to move from niche curiosity to a mainstream choice, and influencers are uniquely positioned to make it happen.

Strategies for Working with Influencers

Partnering with influencers is about more than just making connections - it's about inspiring change, sparking conversations, and rallying support for a food system that produces cultivated meat without the need for slaughter.

Choosing the Right Influencers

A common misstep in advocacy is focusing solely on follower numbers. Sure, a creator with half a million followers might seem like a great pick, but if their audience isn't engaged in topics like food ethics, climate change, or animal welfare, the message is likely to miss the mark. Instead, it’s crucial to prioritise values alignment, audience fit, and engagement quality.

Values alignment means finding influencers who already discuss topics that naturally connect to cultivated meat, such as sustainability, ethical consumerism, or public health. Those who are credible voices in these areas can present cultivated meat with genuine interest and authority.

Audience fit is equally important. Influencers whose followers include UK-based groups like flexitarians, urban sustainability advocates, or health-conscious families are more likely to spark meaningful engagement. Look for communities that actively participate - asking thoughtful questions, sharing posts, and engaging in discussions.

Engagement quality often outweighs sheer numbers. Smaller creators, especially those who focus on niche topics, can be more effective because they’re seen as relatable and trustworthy rather than distant celebrities. Their audiences are often more receptive to complex topics that require deeper reflection.

To assess authenticity, review the influencer’s past collaborations. Have they been transparent about partnerships? Do they provide accurate, evidence-based content? A strong track record in these areas is a good sign.

A layered approach works best. Use subject-matter experts for credibility, mid-tier lifestyle influencers to make the topic approachable, and micro-influencers within local UK communities - like student leaders or local activists - to drive grassroots engagement. These smaller creators can also organise offline events like tastings or discussions, creating opportunities for face-to-face advocacy.

Platforms like The Cultivarian Society can serve as hubs for educational materials and expert connections, ensuring influencers have the resources they need. Collaborative initiatives, such as UK-specific explainers, webinars, or toolkits, help maintain a consistent message and minimise misinformation.

Once the right influencers are on board, the next step is to help them turn their unique voices into impactful campaigns.

Amplifying Advocacy Through Content and Campaigns

After selecting the right influencers, the focus shifts to crafting campaigns that resonate. The key is to engage audiences without coming across as overly promotional. Treat influencers as collaborators, not just messengers - bring them into the process early, give them creative freedom, and work together to ensure the messaging feels natural and relatable.

Start by reaching out with a mission-focused message that highlights the influencer’s role in the campaign. Provide a clear briefing pack with plain-language information about cultivated meat, including its benefits, potential concerns, FAQs, and UK-specific talking points. For example, explain how cultivated meat aligns with national climate goals, addresses cost-of-living challenges, or supports a fair transition for farmers. Instead of rigid scripts, offer flexible story ideas like “trying future foods for a week,” “busting myths about cultivated meat,” or exploring “climate-friendly foods you can eat today.”

To make the content engaging, combine education with personal stories and hands-on experiences. Use visuals like lab tours or behind-the-scenes footage to demystify the production process. Live formats - such as Instagram Live, TikTok LIVE, or YouTube Live - are particularly effective for real-time Q&A sessions, allowing influencers to address scepticism and clarify misconceptions directly.

Rather than relying on one-off posts, encourage influencers to integrate cultivated meat into their regular content. For example, food creators could include it in a “future foods” series, while sustainability influencers might present it as part of a broader conversation about climate solutions. Podcasters and newsletter writers could host recurring discussions on food innovation, featuring experts like scientists or ethicists to provide balanced insights. This approach resonates well in the UK, where traditional dishes and farming heritage hold cultural significance.

Time-bound campaigns, collaborative challenges, and coordinated content drops with consistent hashtags can help maintain momentum. Hybrid strategies that combine online efforts with in-person events - like tastings, panel discussions, or community meet-ups - can be even more impactful. These events give people a chance to ask questions, try the product, and engage with experts in a hands-on way.

To gauge success, focus on meaningful metrics like event attendance, petition signatures, or downloads, rather than vanity metrics like likes or shares. Analysing comments and messages can also reveal shifts in public sentiment, such as growing curiosity or reduced scepticism.

Finally, ensure transparency by clearly disclosing any sponsorships or in-kind support, in line with UK regulations. This helps maintain credibility and trust, which are essential for long-term advocacy success.

Building a Connected Advocacy Network

When it comes to shifting public opinion on complex issues, isolated efforts simply won’t suffice. A coordinated network - where influencers, scientists, educators, policy advocates, and community groups work together - can amplify messages and create a lasting impact. This is especially true in the UK, where cultivated meat faces hurdles like regulatory caution, strong farming lobbies, and public scepticism around its "naturalness" and safety. For cultivated meat to gain traction, consumer trust, regulatory backing, and investor confidence must align. Fragmented messaging won't cut through these challenges, but a unified approach can make all the difference.

A connected advocacy network allows UK influencers to share accessible content grounded in expert insights, while academics provide credible evidence and advocacy groups channel grassroots perspectives into policy campaigns. This layered approach combats misinformation, encourages balanced debate, and ensures the public hears consistent, evidence-based information instead of sensationalised or conflicting claims.

Working with Platforms Like The Cultivarian Society

Platforms with a clear mission, like The Cultivarian Society, play a crucial role in building this network. As an advocate for "meat grown without slaughter", it offers influencers a unified message to adapt and share. The platform provides educational resources explaining how cultivated meat is made, why it matters, and its potential to reshape the food system. These tools help influencers maintain accuracy and consistency in their messaging.

The Cultivarian Society supports influencers in several practical ways:

Knowledge hubs: Comprehensive resources on cultivated meat science, ethics, climate impacts, and regulatory updates make it easier for influencers to create posts, videos, or talks that resonate with their audiences.
UK-specific toolkits: Ready-made materials with key statistics and narrative templates streamline messaging efforts, ensuring influencers stay on point.
Training and workshops: Sessions on safety assessments, nutritional benefits, and environmental impacts - tailored to UK contexts like British livestock emissions - equip influencers to handle scepticism and avoid exaggerating claims.

Collaboration spaces, such as forums or Slack-style groups, further strengthen these efforts. These spaces allow influencers, researchers, and campaigners to share ideas, coordinate campaigns (e.g., a UK "Future of Meat Week"), and troubleshoot messaging challenges in real time. The platform’s call to action - encouraging individuals to "spread the word" and "take action" - gives influencers a clear direction to amplify within their own communities.

Timely policy and media updates also keep influencers informed. When significant UK consultations, regulatory decisions, or reports emerge, platforms can provide accurate talking points and calls to action. This is particularly vital in the UK and EU, where regulatory processes are slow, and debates over novel foods are highly charged. Reliable platforms act as steady sources of information and engagement.

By centralising resources and fostering collaboration, platforms like The Cultivarian Society ensure that advocacy efforts remain consistent, evidence-based, and aligned with broader goals. Influencers can focus on delivering engaging content while relying on trusted sources for technical depth.

Decentralised Advocacy for Greater Reach

A decentralised network, built on shared principles, can reach niche audiences and normalise cultivated meat in ways that top-down campaigns often struggle to achieve. The secret lies in balancing aligned messaging with creative freedom.

Platforms can establish a set of core principles - such as scientific accuracy, transparency about uncertainties, and respect for diverse perspectives - alongside key messages like "real meat without slaughter" and "evidence-led safety standards." Within this framework, influencers are free to choose formats and tones suited to their specific audiences. For example, a food creator in London, a sustainability advocate in Edinburgh, or a student organiser in Cardiff can each tailor their content to engage their communities authentically.

This approach empowers influencers to connect grassroots initiatives with broader advocacy goals. By directing their audiences to "Join the Movement" or "Get Involved" sections, influencers can encourage community participation without losing their unique voice.

Light-touch governance mechanisms, like a shared values charter, help maintain alignment without stifling creativity. Regular strategy calls or virtual summits allow influencers, scientists, and campaigners to review trends, counter misinformation, and set priorities. A resource library of talking points and FAQs ensures consistency on critical topics, while feedback channels enable collaborative corrections when needed.

This decentralised model fosters adaptability. As individual creators test new formats or messages, shared reference points ensure the network remains credible and cohesive. With access to reliable information and a supportive community, influencers are better equipped to address complex or controversial topics.

A multi-layered network structure works particularly well. For example:

Policy and science layer: Researchers, think tanks, NGOs, and legal experts generate evidence and policy briefs.
Communication layer: Influencers, journalists, and campaigners translate this expertise into accessible narratives.
Community layer: Local groups, students, faith communities, and food influencers host discussions, events, and tastings.

These layers support one another, creating a feedback loop where grassroots insights inform policy, expert evidence strengthens public messaging, and widespread engagement drives further research and advocacy.

In the UK, public perception is often cited as the biggest barrier to cultivated meat adoption - more so than technology or regulation once safety standards are met. A connected, decentralised network is key to overcoming this challenge. By giving influencers the freedom to connect with diverse communities while staying grounded in shared values and credible information, advocacy efforts can build trust and create the momentum needed to make cultivated meat a mainstream option.

Conclusion

Cultivated meat is at a turning point. With technology advancing, regulatory pathways opening, and projections suggesting the global market could hit around £180 billion by 2050 [3], the potential is enormous. But none of this matters without public buy-in. In the UK and across Europe, consumer acceptance remains the biggest hurdle - bigger than production costs or regulatory delays once safety standards are met. Concerns about "unnaturalness", safety, taste, and trust in emerging food companies are slowing progress.

This is where influencer advocacy can play a transformative role. Influencers have the unique ability to make complex science relatable, ease safety concerns through transparent Q&As with experts, and integrate cultivated meat into everyday culture. Imagine it being part of Sunday roasts, pub meals, or sustainable dining choices. When a trusted chef, nutritionist, or environmental advocate presents cultivated meat as "real meat without the slaughter", they help shift its image from a fringe idea to something familiar and approachable.

However, a single Instagram post or YouTube video won’t cut through the noise of competing narratives and misinformation. What’s needed is a coordinated effort, connecting influencers with scientists, policy experts, grassroots organisers, and mission-driven platforms like The Cultivarian Society. These networks provide accurate, UK-specific information and a shared narrative rooted in evidence and ethics.

Decentralised advocacy amplifies this strategy. By allowing influencers to adapt messages to their unique audiences - whether they’re food bloggers in London, student leaders in Cardiff, or climate campaigners in Edinburgh - niche communities can be reached in ways top-down campaigns simply can’t. Light coordination through shared values, strategy calls, and resource libraries ensures consistency while leaving room for creativity. This layered approach enables policy experts to provide evidence, communicators to craft accessible narratives, and community groups to bring the concept to life with discussions and tastings. Shifting public sentiment in this way is crucial for cultivated meat to move from novelty to normality.

Such advocacy doesn’t just influence consumers - it impacts policy too. As public trust and familiarity grow, regulators and policymakers face less political resistance to supporting clear approval pathways, public funding for research, and fair labelling standards. Early consumer openness creates a foundation of adopters ready to try products once prices drop and availability increases - key conditions for widespread adoption, according to market analysts. In a country like the UK, where regulatory caution and public scepticism are strong, this cultural shift is essential for cultivated meat to become a mainstream option in sustainable food systems.

That said, it’s important to remain realistic. Cultivated meat still faces challenges with technology, costs, and regulations, and influencer advocacy alone won’t solve these. But by strategically leveraging influencer trust, aligning with expert networks, and engaging constructively with policymakers and farmers, cultivated meat can move closer to becoming a practical part of the UK’s climate and food strategy.

This is a collective effort. Scientists, policymakers, influencers, platforms like The Cultivarian Society, and everyday citizens all have a role. Actions like sharing credible content and having informed conversations can signal demand for ethical, low-impact meat. When influencers are part of a connected advocacy ecosystem, their cultural reach can help drive the systemic changes needed for cultivated meat to become a mainstream, compassionate choice in the UK and beyond.

FAQs

How can influencers help overcome cultural and psychological barriers to cultivated meat in the UK?

Influencers hold a powerful position when it comes to shaping public opinion, and they can play a big part in making cultivated meat more understood and accepted. By sharing their own experiences, telling engaging stories, and providing accurate information, they help make the idea of cultivated meat feel more approachable and relevant to a wide range of people.

In the UK, influencers can tap into familiar themes like beloved traditional dishes, efforts to promote sustainability, and the growing interest in ethical food choices. By presenting cultivated meat as both innovative and in tune with these familiar values, they can bridge the gap between the new and the familiar. Their knack for forming personal connections with their audiences makes them strong voices for a more compassionate and forward-looking food system, aligning with initiatives such as The Cultivarian Society.

How can influencers build trust while promoting cultivated meat?

Influencers can earn trust by being upfront about their partnerships and openly discussing the advantages of cultivated meat. By sharing personal experiences, interacting genuinely with their audience, and tackling common doubts or concerns, they can build a strong sense of credibility. Staying updated on the latest advancements in cultivated meat is equally important, as it allows them to share accurate and engaging insights.

Highlighting the ethical, environmental, and social benefits of cultivated meat is a great way for influencers to form meaningful connections with their audience. Partnering with purpose-driven organisations like The Cultivarian Society can further strengthen their message, aligning it with the shared goal of creating a more sustainable and compassionate food future.

How can grassroots advocacy and influencers help shift public opinion and policy on cultivated meat?

Influencers have a unique ability to raise awareness about cultivated meat by reaching a wide range of people in ways that feel personal and engaging. Through their stories and platforms, they can spotlight the advantages of cultivated meat, like its potential to lessen animal slaughter and minimise environmental damage, sparking interest and encouraging support.

At the same time, grassroots advocacy plays an equally important role. By rallying communities, it drives meaningful discussions, pushes for policy changes, and promotes the idea of a more sustainable food system. Together, these approaches help build public understanding and acceptance of cultivated meat as a practical and ethical alternative to traditional farming practices.