
Compassion as a Virtue in Animal Ethics
- David Bell

- Jul 29
- 13 min read
Updated: Jul 30
Compassion is at the heart of ethical discussions around animals, urging us to address the suffering caused by industrial farming. This system prioritises profit over welfare, confining animals in harsh conditions and contributing to environmental damage. Alternatives like cultivated meat offer a way forward by reducing harm to animals, cutting resource use, and addressing ethical concerns.
Key Points:
- Industrial Farming Issues: Harms animals, damages the planet, and uses resources inefficiently.
- Cultivated Meat: Grown from animal cells, it eliminates the need for slaughter and significantly reduces emissions, land, and water use.
- Virtue Ethics: Focuses on compassion and personal responsibility to improve animal welfare.
- Actionable Steps: Support higher-welfare farming, consider cultivated meat, and advocate for policy changes.
By prioritising compassion, we can create a food system that respects animals, supports communities, and protects the planet.
Compassion in Virtue Ethics: Framework for Animal Welfare
Virtue Ethics and Moral Responsibility
Virtue ethics places the spotlight on character rather than rigid rules, urging us to act with compassion towards animals. Instead of relying on legal guidelines or economic justifications that might excuse animal suffering, this approach asks a deeper question: As Sarah Lee puts it:
"Virtue ethics can inform our treatment and understanding of animals by emphasising the importance of compassion, empathy, and kindness." [4]
This perspective shifts the focus from external regulations to personal moral growth. It frames cruelty and indifference to animal suffering as traits that diminish our humanity [5]. For veterinarians, farmers, or consumers making decisions about animal welfare, virtue ethics encourages actions rooted in compassion, rather than merely meeting minimum legal standards or prioritising profit margins.
To better understand how ethical frameworks influence decision-making, consider how a veterinarian might react to witnessing poor animal welfare conditions:
This framework highlights how virtue ethics not only shapes individual responsibilities but also emphasises the role of compassion in improving animal welfare.
Compassion Goes Beyond Avoiding Harm
Compassion isn't just about avoiding cruelty; it actively seeks to enhance the well-being of animals. Sarah Lee elaborates:
"Compassion and empathy are crucial virtues in the context of animal welfare. They enable individuals to understand and respond to animal suffering, promoting a more ethical treatment of animals. The cultivation of these virtues can lead to better animal welfare outcomes." [4]
This means going beyond harm prevention to actively support practices that improve animals' lives. For example, it could involve advocating for farming systems that allow animals to engage in natural behaviours, choosing food products prioritising animal welfare, or pushing for better living conditions.
Take this into perspective: over 70% of farmed animals in the EU are raised in factory farms, with Denmark reporting more than 90% of pigs in such conditions [6]. A compassionate response refuses to accept these figures as unchangeable. Instead, it seeks alternatives that align with moral values, such as supporting higher-welfare farming systems or exploring cultivated meat options.
Compassionate action often stems from emotional engagement with animal suffering. Whether it’s purchasing products with higher welfare standards, advocating for policy changes, or supporting innovations like cultivated meat, these actions reflect a commitment to kindness and care.
When Compassionate Action Creates Ethical Tensions
However, even with compassion as a guiding principle, ethical dilemmas can arise. Compassion doesn’t always offer clear answers, and tensions emerge when competing interests are at play. For instance, conservation efforts sometimes involve measures that harm individual animals to protect species or habitats. Research shows that compassionate conservationists often oppose such policies, arguing that true compassion involves avoiding intentional harm [1].
Cultural and economic factors add further complexity. Practices that some view as uncompassionate might be deeply rooted in tradition or economic necessity [8]. Additionally, individual interpretations of compassion can lead to differing views - what one person considers compassionate may seem inadequate or excessive to another [4].
Navigating these tensions requires balancing compassion with context and consequences. The aim is to keep compassion at the heart of decision-making while recognising that its application may vary depending on the circumstances.
As philosopher Colin McGinn reflects:
"It is important to see that animals are not defined by their relation to us. Most animals, after all, have lived out their spans in sublime indifference to the habits of those odd chattering bipeds with the removable plumage." [7]
This perspective reminds us to value animals for their intrinsic worth, beyond their utility to humans. It provides a foundation for compassionate action, even when solutions aren’t immediately clear. Such reflection is essential as we explore compassionate alternatives, including cultivated meat, to address ethical challenges.
The Problem: Industrial Animal Farming Lacks Compassion
Animal Suffering and Welfare Problems
Industrial animal farming treats animals as mere tools for production, prioritising profits over their wellbeing. As Compassion in World Farming puts it:
"Factory farming is intensive farming systems that put production above all else, creating vast quantities of seemingly cheap meat, milk and eggs." [3]
In the UK, the numbers paint a grim picture. Around 10.6 million hens - 28% of the UK’s laying flock - are still confined in enriched cages. Similarly, nearly 50% of sows are kept in restrictive farrowing crates [9]. Most chickens raised for meat - about 90% - are fast-growing breeds [9]. These animals endure lives in barren cages, unable to express natural behaviours or experience basic comforts [3].
Even labels like "Red Tractor" or "RSPCA Assured" don’t always guarantee humane treatment [9]. Between 2011 and 2021, only 28 prosecutions were made for violations of farming welfare standards [9]. This lack of accountability highlights the systemic neglect in industrial farming. The cruelty doesn’t stop with the animals - it also spills over into environmental and societal damage.
Environmental and Social Harms
The consequences of industrial farming stretch far beyond animal suffering. It’s an inefficient system: for every 100 food calories of edible crops fed to livestock, only 17 calories are returned as meat or dairy - a staggering 83% loss [3]. Producing just one kilogram of beef requires over 15,000 litres of water [2], and 40% of the UK’s arable land is dedicated to growing feed for farm animals [10].
Factory-farmed beef also consumes twice as much fossil fuel energy as pasture-reared beef [2]. Shockingly, large farms can generate more waste than some major US cities [2]. In the UK, agricultural runoff is a major factor in only 14% of English rivers meeting 'good ecological status' [10]. In November 2022, rivers downstream of factory farms were found contaminated with antibiotic-resistant superbugs [10].
The United Nations has highlighted the broader environmental toll:
"The livestock business is among the most damaging sectors to the earth's increasingly scarce water resources, contributing among other things to water pollution from animal wastes, antibiotics and hormones, chemicals from tanneries, fertilisers and the pesticides used to spray feed crops." [2]
Why Small Welfare Improvements Fall Short
Small fixes to welfare standards fail to address the deeper issues of industrial farming. From a virtue ethics perspective, these incremental changes cannot resolve the inherent cruelty of the system. The routine use of antibiotics in farming is a case in point. These drugs aren’t primarily used to treat illness but to help animals survive conditions that would otherwise make them sick. This practice fuels antimicrobial resistance [11], posing serious public health risks without solving the root welfare problems.
The relentless focus on maximising profit underscores the need for a complete overhaul. What’s required is a bold, compassionate alternative - like cultivated meat - that can truly address the systemic cruelty and inefficiencies of industrial farming.
The Solution: Cultivated Meat as a Compassionate Alternative
How Cultivated Meat Shows Compassion
Cultivated meat offers a groundbreaking way to produce food without the need to raise and slaughter animals. Instead, it’s grown from animal cells in controlled environments, delivering the same real meat people know and enjoy. Brian Spears from New Age Meats sums it up perfectly:
"People want meat. They don't want slaughter." [13]
This process not only spares animals but also achieves impressive scale. For instance, cells from just one cow could produce 175 million quarter-pounder burgers. Compare that to the staggering 440,000 cows required for the same output using conventional farming methods [13].
Paloma Juárez Ortega, Coordinator of the Smartfarm project at AINIA, highlights the broader advantages:
"Cultivated meat presents several significant benefits compared to traditional meat. Firstly, its production requires fewer natural resources and generates fewer greenhouse gas emissions, contributing to environmental sustainability and the fight against climate change. Additionally, since it is produced from animal cells without the need to slaughter animals, it addresses ethical concerns related to animal welfare." [12]
Health is another area where cultivated meat shines. Produced in a controlled environment, it significantly reduces contamination risks and eliminates the need for antibiotics [12]. On top of that, it allows for customisation of nutritional content, such as creating healthier fat profiles [12][14].
This innovative approach not only spares animals but also addresses ethical, environmental, and health concerns, making it an important step forward.
The Cultivarian Society's Role
The Cultivarian Society is at the forefront of advocating for cultivated meat as a solution to reform our food system. Founded by David Bell, the organisation focuses on education and public engagement to promote the idea of producing real meat without animal slaughter. By providing detailed insights and fostering discussions, they aim to inspire individuals and influence policy.
The Society’s mission revolves around raising awareness of cultivated meat’s potential to tackle the ethical issues tied to industrial farming. Through campaigns, policy advocacy, and community initiatives like newsletters and meetups, they work to make compassionate food choices more accessible. They also collaborate with scientists and startups to bridge the gap between new technology and public acceptance.
Camilla Björkbom, Food Policy Political Adviser at Eurogroup for Animals, underscores this vision:
"Cultivated meat can improve animal welfare, as it can replace the large number of animals, currently kept under very poor conditions in factory farming." [16]
By championing science-led, ethical alternatives, The Cultivarian Society is helping to pave the way for a food system that respects both animals and the planet.
Benefits for Animals, Environment, and Society
The contrast between cultivated meat and traditional farming methods is stark. Industrial farming causes immense suffering to animals and significant environmental damage. With cultivated meat, there’s no need for the over 70 billion animals slaughtered annually worldwide [18]. In the US alone, over 9.5 billion chickens are raised for meat each year, most in factory farms [17].
Ben Williamson, US Director at Compassion in World Farming, celebrated Singapore’s approval of cultivated chicken:
"This is an historic decision for chickens - bringing us one peck closer to ending the cruel and unstainable practice of incarcerating billions of birds in crowded, disgusting, windowless sheds on factory farms." [17]
The environmental benefits are equally impressive. Cultivated meat could cut greenhouse gas emissions by 80–95%, reduce land use by 98%, and lower water consumption by 82–96% compared to traditional farming methods [17][18].
Society also stands to gain. Cultivated meat reduces the risk of zoonotic diseases and antibiotic resistance, both linked to factory farming [19]. As production scales up, the costs are expected to drop, making these compassionate choices more affordable for a wider audience [17].
The market potential is enormous. Experts predict cultivated meat could account for 10% of the meat market by 2030 and 35% by 2040 [20]. By 2040, it’s expected to meet over a third of global meat demand [15].
Williamson highlights the urgency of embracing this shift:
"Cultivated meat has to be part of the solution to the combined crises of climate change and food security. Without cultivated meat our food system is too vulnerable to changing weather patterns and geopolitical shocks. We know what the solution is and we know how much it's going to cost. We just have to have the political courage to make this investment in new-economy and climate-friendly jobs." [17]
Comparing Compassionate Solutions in Animal Ethics
Comparing Animal Welfare and Ethical Impact
Expanding on the ideas of virtue ethics and compassionate alternatives, it's essential to examine how different solutions address both animal welfare and broader ethical considerations. When we evaluate meat production methods through a compassionate lens, the trade-offs become clear. Traditional farming methods prioritise efficiency, often at the cost of animal welfare, environmental health, and long-term sustainability [22]. This push for maximising output has significant ethical and environmental consequences.
On the other hand, plant-based alternatives completely eliminate the need for animal slaughter, while cultivated meat provides a compromise by offering real meat without the need to raise or kill animals [21]. Cultivated meat bridges the gap by delivering the familiar taste and texture of meat while drastically reducing the number of animals slaughtered [22]. This juxtaposition highlights how each approach aligns with the principles of compassion and ethics.
Scale and Public Acceptance
For these solutions to make a meaningful impact, scalability and public acceptance are just as critical as ethical considerations. The scalability and cultural fit of these approaches differ, especially in the UK, where meat consumption is deeply ingrained in tradition. Plant-based alternatives currently lead in scalability and resource efficiency, with products readily available in UK supermarkets [21]. Meanwhile, cultivated meat, though promising in terms of resource efficiency, is still in its infancy and not yet commercially scalable [21].
The challenge is immense. Plants already provide nearly two-thirds of the world’s protein while using just a quarter of all agricultural land [23]. In the UK, public acceptance will hinge on factors like taste, affordability, and effective messaging. This is where organisations like The Cultivarian Society play a pivotal role, educating consumers on how cultivated meat offers the same meat experience without the ethical dilemmas of conventional farming.
Comparison Table
The data underscores the advantages of alternative approaches. If alternative proteins captured half of the global protein market, agricultural and land-use greenhouse gas emissions could decrease by 31% by 2050, instead of rising [23]. The economic benefits are also striking: a shift to alternative proteins could create 83 million jobs and generate around £550 billion in economic value by 2050 [23]. Additionally, these alternatives enhance consumer choice and strengthen supply chain resilience, contributing to national security. For the UK, this represents not only an opportunity to lead in food innovation but also a chance to address animal welfare concerns in a way that reflects British values of fairness and compassion.
Conclusion: Building a Compassionate Food System
Creating a compassionate food system requires a unified effort from individuals, policymakers, and the food industry. Compassion isn’t limited to personal dietary habits - it demands a broader transformation to tackle the ethical, environmental, and social issues tied to industrial animal farming.
This shift is already visible in changing consumer attitudes and policy discussions. Recent surveys highlight this ethical awakening: one-third of Britons have reduced or stopped eating meat [24], and 82% believe farm animal welfare needs stronger protections [25]. Such data underscores a growing demand for humane food choices. Individuals can support this movement by selecting welfare-friendly products and advocating for stricter legal standards [25]. At the same time, policymakers must prioritise farm animal welfare by establishing comprehensive national standards that balance compassion with economic goals [24]. Meeting these demands not only responds to consumer expectations but also enhances efficiency [25].
The food industry plays a critical role too, with organisations needing to adopt sourcing practices that align with high welfare principles.
Cultivated meat offers a groundbreaking way forward by eliminating the need for animal slaughter while preserving the taste and texture of traditional meat. Research indicates this innovation could redefine human–animal relationships, potentially marking a significant step towards animal liberation [27].
Britain is uniquely positioned to lead this ethical transformation. With a history of strong animal welfare legislation, advanced scientific research, and increasing public awareness, the country could set the standard for compassionate food technologies. This leadership not only aligns with moral values but also taps into the economic possibilities of the alternative protein market.
The Cultivarian Society is driving this change through education, advocacy, and community initiatives.
As Sefla Fuhrman aptly put it:
"Caring for animals goes beyond simple altruism; it is a multifaceted responsibility encompassing ethical, ecological, and emotional considerations" [26].
The path is clear. By embracing compassion as a guiding principle - both personally and collectively - we can create a food system that respects animals, safeguards the planet, and supports communities. Now is the time to make it happen.
FAQs
How does cultivated meat help reduce animal suffering and benefit the environment compared to traditional farming?
Cultivated meat presents a kinder alternative to traditional farming by removing the need for animal slaughter. From just one donor animal, enough cells can be harvested to produce meat that would have otherwise required the lives of hundreds. This method not only spares countless animals from suffering but also provides genuine meat without compromise.
Beyond its ethical advantages, cultivated meat is much gentler on the planet. It requires significantly less land and water while producing fewer greenhouse gas emissions compared to conventional livestock farming. This innovative approach addresses both ethical concerns and environmental pressures, offering a path towards a more humane and sustainable food system.
How does virtue ethics influence our responsibility towards animal welfare?
Virtue ethics emphasises the cultivation of moral qualities such as compassion, justice, and kindness, guiding how we interact with animals. Instead of focusing solely on adhering to rules, this approach encourages the development of a moral character that instinctively leads to ethical decisions.
By placing compassion at the forefront, virtue ethics pushes us to reconsider practices like industrial animal farming and look for more humane alternatives. For instance, cultivated meat provides a way to address dietary needs while reflecting values of empathy and reducing harm to both animals and the environment.
What are the main challenges in making cultivated meat a widely accepted alternative in the food industry?
The journey to making cultivated meat a common choice comes with its fair share of obstacles. One of the biggest challenges is production costs, which are still relatively high. Scaling up the technology to produce enough to meet global demand is another major hurdle that requires further advancements.
Another pressing issue is achieving the perfect taste and texture. For cultivated meat to truly compete with traditional meat, it needs to deliver the same sensory experience that consumers are used to.
Perhaps the most crucial factor, though, is consumer acceptance. People need to trust that cultivated meat is safe, high-quality, and worthwhile. Building this trust will require clear, honest communication and education to address doubts and encourage a shift towards this alternative, which offers a more sustainable approach compared to industrial farming.








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